The Global Reusable Water Bottle Market was valued at USD 7.4 Billion in 2022 and is projected to reach USD 10.6 Billion by 2030, registering a CAGR of 4.60% for the forecast period 2023-2030.
Market Definition
The market for reusable water bottle has grown rapidly all over the world in recent years due to an increase in demand for them for travel and sports. Furthermore, the reusable water bottle industry has grown since it is a cost-effective product. Over the projected period it is expected that changes in consumer tastes, lifestyle and improvements in living standards bought about by an increase in personal disposable income particularly in developing countries will accelerate the expansion of global market for reusable water bottle. Due to growing problem of plastic pollution and the damage of single use and non-disposable plastic water bottle cause to the environment reusable water bottle are in great demand. In household, workplaces, colleges and educational institutional, reusable water bottle are gaining popularity as consumer preference for healthier lifestyle shift.
Market Size:
- 2022: USD 7.4 billion
- 2030: USD 10.6 billion
- CAGR (2023-2030): 4.60%
Reusable Water Bottle Market Dynamics
Drivers Propelling the Demand for Reusable Water Bottle include:
The industry is rising due to increasing awareness of environmental risk:
Growing awareness of environmental issues have motivated people to assume responsibility for reducing their own contribution to the plastic disaster, because of this a large number of individual worldwide are permanently moving from single use plastic bottles to reusable water bottles. Customers all around the world are becoming more and more accustomed to using reusable water bottles, especially in their homes, offices, and educational institutions. Reusable water bottles use reduces the amount of plastic that ends up in landfill which is the main cause of groundwater contamination. Reusable water bottle uses also being added by growing public awareness of the negative environment consequence of single use and non-disposable plastic bottles as well as by notable rise in the amount of the plastic garbage ending up in landfills and the ocean. Furthermore, government everywhere acting to discourage the use of single use plastic water bottle and to encourage the use of reusable water bottle made of metal, glass and other ecofriendly materials, as a result due to this factor, fueling the growth of reusable water bottle market.
For instance, in August 2022, the Biden administration will phase out the sale of single-use plastics across the US beloved Grand Canyon national park, wildlife refuges and other public lands, in a multiyear process that will culminate by 2032.
Spending on sport and travel by consumers to boost the market:
The market is expanding faster globally due to the rising demand for reusable water bottles for travels and sports. Reusable water bottles are also more affordable which increase demand for the product. Because consumers are growing more conscious of their health and the environment, drinkware that is sustainable and environmentally friendly is necessary for the current generation. Additionally, using a reusable water bottle is an excellent method to reduce the amount of single use of plastic and boost hydration on hikes, bicycling trips, and office commutes people are adopting new health and wellness habits, such as a drinking more water every day which can be accomplished by carrying a water bottle instead of buying pricey bottled water when travelling. Participant in sporting event, such as marathon, triathlon, cycling tours, and other event are becoming more and more aware of fitness, overall due to this factor the growth of market is rising.
For instance, according to the MasterCard Sport Economy Index 2023, Europe’s individuals attended live sporting events and regularly exercised in 2022 larger than in 2021. Passion for the sport remains afloat and robust in society across the region, with people returning to gyms and stadiums over the last year.
Recent Developments
In October 2021, Red Bull Racing is therefore pleased to announced a new partnership with reusable water bottle company Ocean Bottle to help prevent pollution of our ocean and lower the Team’s environmental impact. In 2022, Ocean Bottle will supply the Team and its guests with fully recyclable reusable water bottles made from recycled materials, and that’s not all! With each unit supplied to the Team, Ocean Bottle will commit to collecting the equivalent of 1,000 plastic bottles.
In December 2022, Cove the California-based material innovation company, launched the first biodegradable water bottles last week in partnership with Erewhon, the Los Angeles premium organic grocer. Cove bottles are plastic-free, biodegradable, renewable, non-toxic and compostable. They are made with a sustainably sourced, naturally occurring biopolymer called PHA.
Restraint
Strict government regulation and leakage concern could limit the market growth:
Strict government laws pertaining to single use of plastic will probably have a negative effect on the expansion of plastic water bottles, and stainless steel in pricey for the average person to buy. Plastic is anticipated to have more difficult time growing since it contains a lot of dangerous and hazardous compound, such as BPA or bisphenol A, which is known to have a negative health impact. The pricey volatility of commodities like a steel, copper and glass is a significant barrier to the expansion of water bottle market, moreover some people may find it difficult to manage and utilize glass and stainless-steel water bottles due to their weight. The possibility of leaks with reusable water bottles is one of the main worries, if the bottle is broken or improperly sealed, leaks may happen, in addition to being annoying, leakage water bottles can dangerous if the tainted water get into the body, therefore due to this regulations and concerns may hinder the growth of the market.
For instance, in July 2023, The Assam government has decided to ban packaged drinking water bottles of less than 1 liter from October 2024, bottles of less than 2 liters will also be banned in the state, Chief Minister Himanta Biswas Sarma said.
Challenges
High price of reusable water bottle it difficult to many consumers to purchase it
pricey reusable water bottle can be out to reach foe lot of customers, particularly those which have limited funds. These may deter prospective buyers from switching to reusable water bottle instead of single use ones made of plastic. Cost benefit is frequently conducted by consumers before making reusable item purchase, certain consumers could feel that the initial expenditure on reusable water bottle is not worth it if the cost of the former is considerable higher than that of disposable water bottle. High prices may discourage customers who are not familiar with idea of reusable water bottle. Unaware of the advantage reusability, some consumers can be reluctant to pay more for a product they completely know. For new enterprises the high cost of designing and producing reusable water bottle may be barrier to entrance, this may lessen market competition and may hinder innovation. Division of the market can result from high cost with some brands or product lines aimed at high end market and other at consumers on a budget. The market potential for overall expansion may limit due to this factor.
Opportunities
Growing demand for reusable smart water bottle
Manufacturers and dealers of reusable water bottle will see a rise in sales as the demand for smart water bottle grows. Manufacturers and retailers can make money on smart water bottle because they usually sell for more money that traditional reusable water bottle. Several characteristics included in typical reusable water bottle are absent in smart water bottle, like temperature control, purification and water intake tracking. Retailers and manufacturers may stand out from the competition and draw in new business by offering differentiated products. For example, a company that makes reusable water bottle might create a new line of sports specific smart water bottle, the new line of smart water bottle might then be sold by company in collaboration with fitness merchant, by doing this, the manufacturers would be able to expand is clientele and capitalize on the expanding fitness industry. Similarly, reusable water bottle might designate a separate area of their business for smart water bottles. The retailers may also collaborate with tech companies to provide special discount on smart water bottles, overall, the growing demand smart water bottle present a number of opportunities for reusable water bottle market.
Snapshot:
| Attributes | Details |
| Market Size in 2022 | USD 7.4 Billion |
| Market Forecast in 2030 | USD 10.6 Billion |
| Compound Annual Growth Rate (CAGR) | 4.60 % |
| Unit | Revenue (USD Million) and Volume (Kilo Tons) |
| Segmentation | By Material Type, By Distribution Channel, By Type & By Region |
| By Material Type |
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| By Distribution Channel |
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| By Type |
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| By Region |
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| Base Year | 2022 |
| Historical Year | 2018 - 2022 |
| Forecast Year | 2023 - 2030 |
Segment Analysis of the Reusable Water Bottle Market
The Reusable Water Bottle Market is segmented by material type, distribution channel and region.
By Material Type
The Plastic segment held the largest market share in 2022:
By type is sub segmented into glass, aluminum, stainless steel, plastic, silicon, others. The plastic segment accounted for highest market share 36.10% in 2022. Reusable water bottle made of plastic have a longer lifespan than other materials, therefore customers are becoming more interested in using them, which is helping the market expand, reusable bottles provide an advantage over standard plastic bottles, include lower manufacturing costs and lightweight characteristics. Plastic vessels are lightweight and inexpensive for consumers. In addition, advances in polymer technology have enabled manufacturers to create plastic vessels that are sturdy, BPA-free, and resistant to high temperatures. The adoption of plastic materials in emerging economies such as India, China, and Brazil are driven by the economic growth of these nations. Increasing middle-class populations in these nations are leading to a rise in disposable income, which in turn is increasing the demand for consumer products such as reusable water bottles. In addition, the increasing number of health-conscious individuals is contributing to the expansion of the plastic reusable water bottle market.
On the other hand, the stainless-steel segment has the significant market share over the forecast period, because copper has so many health benefits, people tend to favor stainless steel that has been coated with copper. Some of the newest development in this product area include vacuum wood bottle with copper lining and stainless-steel bottles, Stainless steel bottles are strong, robust, resistant to rust and mold formation, and ideal for everyday use. These are non-toxic and safe, which is crucial for one's health.
By Distribution Channel
The supermarket & hypermarket segment was the leading segment in 2022:
By distribution channel, which is divided into specialty stores, convenience stores, supermarkets & hypermarkets, others. The supermarkets & hypermarkets segment accounted for largest share 38.40% in 2022. Due to the availability of a large variety of goods under one roof, this shopping channel is becoming more and more popular among consumers which is driven the segment, additionally, the businesses persuasive layout forces customer to buy product from these establishment. Also, the large selection of goods seen in single location, like in supermarket and hypermarket coupon and discount on large goods purchases also entice buyers to make several purchases. In addition, a significant reason for customers to choose this method of sales is the availability of a store associate who can assist them in selecting the appropriate products, as well as the option to purchase the item immediately rather than waiting for its delivery, as is the case with online shopping. Overall, this factor fueling the growth of the reusable water bottle market.
On the other hand, the convenience stores segment is anticipated to expand over the forecast period, due to they are situated in handy locales, like those that are close to residential areas, highways, and gas station. Customers now easily purchase reusable water bottle while they are out and about.
By Type
The insulated segment was the leading segment in 2022:
By type, which is divided into insulated, plain, collapsible, infuser, filter, growler, and others. The insulated segment accounted for largest share in 2022. Because more and more customers are choosing reusable, insulated water bottle over other kinds of water bottle. Stainless steel container with two or three walls are typically used to make insulated water bottle, these insulated water bottle aid in preserving the temperature of hot and cold liquids for extended period of time. The insulated segment is growing as a result of more people engaging in outdoor activities and constantly shifting weather.
Filter segment is anticipated to register rapid growth in forecast period, due to the increasing preference for flavored water among consumers across the globe. Filter water bottles usually come with detachable filters in which users can place desired fruits and other flavorings to make water flavored. This is a major feature that boosts the filter segment growth.
Regional Analysis
Asia Pacific occupied the largest market share in 2022:
Asia Pacific has the largest revenue market share of 39.60% in 2022, because plastic water bottles are dangerous, the government is actively pressuring bottle producers to utilize sustainable and ecofriendly materials, this region customers will probably be encouraged to actively use reusable water bottles by this trend. Reusable water bottle in the area will probably increase as a result of this project. The market of Asia Pacific region for reusable water bottle is growing due to number of additional causes, including fast urbanization and changes in lifestyle. Reusable drinking water containers are preferred by those who prioritize environmental sustainability and lead healthy lifestyle over single use ones, the Asia Pacific market is being driven by attempts to protect marine life from hazardous plastic that is discarded in the oceans.
On the other hand, North America accounted for the significant share over the forecast period in the global reusable water bottle market in 2022. Because the sport industry in this is expanding at an accelerating rate, sports like baseball, basketball, ice hockey, American, football, and others are expanding quickly, which has driven up demand for reusable water bottles and expanded industry in the area.
List of the prominent players in the Reusable Water Bottle Market:
- Tupperware Brands Corporation
- SIGG Switzerland AG, GmbH
- CamelBak Products, LLC
- Klean Kanteen
- Contigo
- Aquasana Inc.
- Hydaway
- Nalgene
- S’well
- Nathan Sports
- Nalge Nunc International Corp
- Thermo Fisher Scientific Inc.
- VitaJuwel GmbH
Segmentation Analysis of the Reusable Water Bottle Market
By Material Type
- Glass
- Aluminum
- Stainless Steel
- Plastic
- Silicon
- Others
- Specialty Stores
- Convenience Stores
- Supermarkets & Hypermarkets
- Others
- Insulated
- Plain
- Collapsible
- Infuser
- Filter
- Growler
- Others
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Impact of the COVID-19 Pandemic on the Reusable Water Bottle Market:
Global, the COVID 19 epidemic has impacted numerous communities and industries, rendering it a public health emergency. The COVID-19 pandemic caused the water bottle makers to reduce their output especially in 2020, as they rely on China for raw materials. This led to factory closures and disruptions in the worldwide supply chain. The supply of water bottle has been hindered by the closure of production facilities. In 2020 a number of nations implemented travel and transportation bans, as well as lockdowns, in an effort to stop the virus spread. This issue caused the manufacture and supply of drinkware and kitchen appliances to be delay and necessitated and increase in the supply of raw materials as well as the temporary shutdown of manufacturing operations.
Additionally, product sales were impacted by the temporary closure of supermarket and hypermarket, retail outlets particularly in 2020, but the industry is slowly recovering and things will probably will better as more people start doing business again and government loose regulation throughout the globe, in addition, the lockout had a significant global impact on purchasing power.
