The Global Superfood Market was valued at USD 164.31 Billion in 2022 and is projected to reach USD 309.72 Billion by 2030, registering a CAGR of 8.16% for the forecast period 2023-2030.
Market Definition
The superfood market is driven by consumer increasing consciousness about their diets and their increasing knowledge of foods with high nutrient content. The need for superfood has increased due to shifting lifestyle, rising geriatric population combined with dietary innovation and rising consumer knowledge of healthcare. As per capita income rises in both developed and developing economies including US, Canada, Germany, China and India consumer are able to increase their expenditure on superfood and associated items driving increase share of market. The decreasing nutrient content of modern diet is another factor contributing to the growing superfood business. Apart from that, people engage in more mental and physical activities. Various superfood is associated with prevention of different disease because they contain different beneficial ingredients. This explains why, throughout the course of the projection period, the superfood market will rise at decent growth rate.
Market Size:
- 2022: USD 164.31 Billion
- 2030: USD 309.72 Billion
- CAGR (2023-2030): 8.16%
Superfood Market Dynamics
Drivers
A balanced diet and increase consumer interest in wellness have led to a boom in food and beverage industry in recent years. As a result, rising healthcare cost and aging population, food innovation, shifting lifestyle, and medical advancement have all contributed to the expansion of superfood market. The increased demand for natural nutrient rich meal that contain vitamin and essential mineral is driving the superfood market. Concern over obesity and general health in the US are becoming more prevalent which encourage industry growth. Consumers are now more aware of their own wellbeing and actively seek to improve it through healthy lifestyle choices as opposed to the usage of traditional medications. Superfoods, which permit products to include superfood ingredients, have developed as a result of the rising consumer interest in health and willingness to experiment. Due to the benefits they provide to human health, there is a rising demand for plant botanicals or extracts. As a result, these products provide customers with a significant number of nutrients while using little in the way of calories.
For instance, in April 2022, Naturya unleashed a slice of added value and practical superfood innovations like Chia Pudding, combining ground and whole Chia seeds and real fruit powders. It helps in immunity, protects against oxidative stress, and balances cholesterol levels.
The Increasing occurrence of chronic illness is generating a need for wholesome nourishment
The growing incidence of diabetes, obesity and heart related illness as a result of sedentary lifestyle and poor eating habits is one of the major factors favorably impacting the market. Globally cardiovascular disease is the primary cause of death, due to their benefit for cardiovascular health, superfood like oats, barriers and nuts are becoming more and more popular among those who suffer from heart disease, high blood pressure, and other cardiovascular ailments. As the population ages, neurodegenerative disorders like Parkinson’s and Alzheimer are becoming more prevalent. Superfood that are proven to be good for the brain, such green tea, turmeric, and blueberries are becoming more and more popular among those who want to avoid cognitive decline and those who have neurodegenerative disorders. However, the importance of health to general health and wellbeing is becoming more widely acknowledge, superfood that are proven improve gut health include Kimchi, Sauerkraut, and Kefir. People who suffer from long term digestive disorder like irritable bowel syndrome and inflammatory bowel disease are increasingly requesting these superfoods, overall, people search for ways to enhance their health and well being is fueling the growth of superfood market.
For instance, in April 2020, WHO stated that, healthy diet helps to protect against malnutrition in all its forms, as well as noncommunicable diseases (NCDs), including diabetes, heart disease, stroke and cancer.
Recent Developments
In September 2022, Mannatech Incorporated, a global health, and wellness company launched Superfood Greens and Reds products. Comprehensive superfoods blend of powerful phytonutrients from 20 plants, fruits and vegetables, uniquely formulated with soursop, betaine and AmbroGuard.
In April 2022, Humble acquired Go Superfoods, a leading producer and supplier of premium products in the organic and ecological superfood category. The company provides superfoods to retailers and distributors under its own established brands Green Origins, Rainforest Foods and Puira.
Restraint
While the health benefit of superfood is undeniable their pricing can sometime be a challenge for consumers. Exotic superfood can be very expensive because of their scarcity as well as expenses associated with manufacture, shipping and marketing. This may restrict their availability giving people less way to include this nutrient dense powerhouse in their diets. Superfood producers must find a way to keep their high standards. Superfood have become more and more expensive globally as their popularity has grown, especially in the huge American market. International cultivation also used to raise several of the most popular superfood, prices has risen exponentially as a result of worries about deforestation and physical labor required to cultivate and harvest these superfoods in such large numbers. Superfood can be out of reach for some customers because of their high cost, particularly for those with limited sources, this is especially true developing countries where access to superfood is more restricted and income are low. Because of high prices the consumers are not afford this superfood, thus limit the market growth of superfood.
For instance, in June 2022, The Food and Agriculture Organization of the United Nations (FAO) and the United Nations World Food Programmed (WFP) today issued a stark warning of multiple, looming food crises, massive public debt burdens, exacerbated by the ripple effects of the war in Ukraine which has pushed food prices to accelerate in many nations across the globe.
Challenges
Even if the market superfood has grown significantly, traditional food products that have been around for generation still complete with it. Even through exotic superfood have distinct nutritional profile and health advantages, many people still include traditional food in their diets. Superfood producers have a difficulty in persuading consumers to switch from their usual food choices to new and often unusual superfood selection. Due to their strong cultural and culinary roots, traditional foods, are readily available and frequently have sentimental importance. Traditional dairy products like cows’ milk, yoghurt, cheese is becoming more and more competitive with superfoods like almond milk, oat milk, and coconut milk. Compared to superfood, traditional dairy products are frequently less costly and more widely available than superfood. Classical meat products like beef, poultry and pork are becoming less and less competitive with superfood like tofu, tempeh and lentils, meat products are also less costly than superfood and promoted excellence source of iron and protein. Overall, as a result traditional food products are challenge for superfoods.
Opportunities
Customers are more likely to find goods that suite their dietary requirement and interest and that they admire when a greater variety of superfood product are offered. Superfood, for example, can be preferred by certain customer to be eaten whole or in cooked meal, while other could prefer to use them in smoothies and powder form. The superfood sector may appeal to large spectrum of consumer by providing a bigger choice of products. The appearance of new superfood goods on market might pick consumers interest and encourage them to find out more about the advantage of superfood for their health. This may result in rise in the market for superfood and rise in consumer demand. Brand may differentiate themselves from the competition and draw in more business by providing unique and innovative range of superfood products.
For example, superfood supplements, superfood infused and snack and drinks are becoming increasingly popular, as they are convenient and tasty way to consume superfood, also opportunity in superfood-based meal, these opportunities can help to increased sales and market share for superfood market.
Snapshot:
| Attributes | Details |
| Market Size in 2022 | USD 164.31 Billion |
| Market Forecast in 2030 | USD 309.72 Billion |
| Compound Annual Growth Rate (CAGR) | 8.16 % |
| Unit | Revenue (USD Million) and Volume (Kilo Tons) |
| Segmentation | By Type, By Application, By Distribution Channel & By Region |
| By Type |
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| By Application |
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| By Distribution Channel |
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| By Region |
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| Base Year | 2022 |
| Historical Year | 2018 - 2022 |
| Forecast Year | 2023 - 2030 |
Segment Analysis of the Superfood Market
The Superfood Market is segmented by type, application, distribution channel and region.
By Type
The fruits segment held the largest market share in 2022: By type the market is sub segmented into fruits, vegetables, grains & seeds, herbs & roots, others. The fruits segment accounted for highest market share in global superfood market for 2022. Superfood are the foods high in nutrients that are thought to have several health advantages, fruit in particular are a vital element of a healthy diet since they are high in fiber, antioxidant, vitamin and minerals. Customers are actively looking for foods that can gives them nutrition they need and improve their general well being as they grown more aware of their health. Superfood demand has increased as a result of this trend, with the food category holding a leading position. They are aware of the role that fruits play in preventing various diseases and improving overall health. This awareness has led to a shift in consumer preferences, with many opting for fruits as a part of their daily diet. Consuming a fruit-rich diet can lower the risk of diabetes, heart disease, and cancer. Notably, berries and citrus fruits exhibit potent anti-inflammatory properties.
On the other hand, the grains and Seeds segment has the significant market share over the forecast period, due to they’re fiber-rich, promoting satiety and aiding weight management. These meals have a nutritional and functional benefits and lessen the risk of chronic disease, they have also been associated with lower risk of diabetes and heart disease. They offer a dietary profile that is well rounded and include, protein, carbs and fatty acids.
By Application
The beverages segment was the leading segment in 2022: By component, which is divided into bakery & confectionery, snacks, beverages, others. The beverages segment accounted for largest share 40% in global superfood market for 2022. Health-conscious consumers can be drawn to superfood beverages because they are always looking for new and easy methods to include superfood in their daily routine. The dominance of the superfoods markets beverage category can also be attributed to consumer trend and behavior. There is growing trend among consumer to substitute healthier options for standard fizzy drink. This expanding market is drawn to superfood beverage because of their distinct flavor profiles and additional health advantages, in addition, ready to drink choices and ease of transportation in packaging have further increase demand for beverages in superfood market.
On the other hand, the bakery and confectionery segment is anticipated to expand over the forecast period, rising demand for superfoods among bakers is anticipated to be driven by customer demand for inventive and delectable baked goods and confections. The rising demand for cakes and pastries prepared with fruits and grains is blamed for the expansion of the bakery and confectionary industry.
By Distribution Channel
The offline segment was the leading segment in 2022: By distribution channel, which is divided into offline, online. The offline segment accounted for largest share 63% in global superfood market in 2022. Superfood items are available on variety of specialty stores, meeting the specific requirement and tastes of customer who are health conscious. There are various reasons why superfood industry is anticipated by offline segment, these shops frequently carry a carefully chosen assortment of premium superfood items that appeal to be discriminating customers. Offline store employees are well versed in their item and they may offer helpful advice and suggestion to help customers select the one that best fit their need. Health-conscious consumers value the personalized experience and expertise offered by specialty stores or offline stores. Additionally, offline stores often stock a variety of unique and exotic superfoods that may not be easily available in other distribution channels.
Online segment is anticipated to register rapid growth in forecast period, this is one of the most significant distribution routes for producer, distributor, retailer, and consumers. In order to guarantee widespread product availability, raise brand and product awareness and draw in new client globally, new market entrant is using online distribution channel.
Regional Analysis
North America occupied the largest market share in 2022:
North America has the largest revenue market share 42% in 2022, for a variety of reason North America has emerged as a superfood industry leader. Due to the area has abundant agriculture resource which make it possible to cultivate and produce wide variety of superfood. North America boasts and abundance of superfood ranging from antioxidant dense blueberries and acai berries to nutrient dense spinach and kale. Research and development are highly valued in North America, which promote ongoing innovation in superfood industry, because of the regions commitment to scientific development, cutting edge farming, processing and packaging methods, can be introduced guaranteeing the market supply of premium superfoods.
On the other hand, Asia Pacific accounted for the significant share over the forecast period, The growing middle class, growing health and nutrition consciousness, and the growing trend of embracing superfood and other western eating practices are the main drivers of growth in Asia Pacific. Furthermore, the internet retail infrastructure in the Asia Pacific region has been expanding rapidly, making it easier for customers to locate and purchase superfood products.
List of the prominent players in the Superfood Market
- Nutiva
- Sunfood Superfoods
- NUA Naturals
- Del Monte Pacific Group
- Archer Daniels Midland
- Creative Nature
- Healthy Truth
- Nature’s Superfoods LLP
- Ocean Spray
- The Green Labs LLP
- Suncore Foods
- Apax Partners
- Super nutrients
- Bulk Superfoods
Segmentation Analysis of the Superfood Market
By Type
- Fruits
- Vegetables
- Grains & Seeds
- Herbs & Roots
- Others
- Bakery and Confectionery
- Snacks
- Beverages
- Others
- Online
- Offline
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Impact of the COVID-19 Pandemic on the Superfood Market:
The superfood business has suffered greatly as a result of the recent coronavirus outbreak, the epidemic has severely damaged nearly every industry, which has impacted daily work-related task. Consequently, the food and beverages sector experienced financial setback, which had an adverse effect on the superfood market. Positively in order to meet consumer demand in post pandemic phase, producers are concentrating on creating superior products when taking into account latest market trends. The COVID-19 pandemic has had a positive impact on the superfoods market as consumers prioritize health and wellness. The increased focus on boosting immunity and overall well-being has led to a surge in demand for superfoods rich in vitamins, minerals, and antioxidants. With a growing emphasis on preventive healthcare, consumers are seeking out superfoods known for their immune-boosting properties. Overall, COVID-19 has heightened awareness and propelled the growth of the superfoods market. Additionally, the pandemic has sparked a greater interest in home cooking and DIY health solutions, leading to increased experimentation with incorporating superfoods into homemade meals, smoothies, and snacks.
