The Global Automotive Seating System Market was valued at USD 57.00 Billion in 2022 and is projected to reach USD 70.21 Billion by 2030, registering a CAGR of 3.00% for the forecast period 2023-2030.
Market Definition
Automotive seats are crucial component of a car since they make driving more comfortable for the driver. Also, because they seats can incorporate numerous interior component and fabric types, they provide a car a fashionable appearance. Furthermore, because car seats are made to support the head, lower and upper back, buttocks, and legs they are regarded as one of the most important parts of vehicle. Typically, they are composed of various material, steel, aluminum. A primary driver of automotive seat market share is the increasing global sales of passenger, electric and commercial vehicles. In addition, the necessity for climate-controlled seat technology, lightweight seat frames, and the increase in the sales of high-end cars in developing nations are driving the growth of automotive seat market. Additionally, the market for automotive seat is growing due to reasons such as rise in sales of passenger vehicles as a result of middle-class families improved lifestyle, increased disposable income, and surge in demand for advanced feature enabled seats.
Market Size:
- 2022: USD 57.00 Billion
- 2030: USD 70.21 Billion
- CAGR (2023-2030): 3.00%
Drivers Propelling the Demand for Automotive Seating System include
Growing interest in seating technology with temperature and humidity:
People find it more difficult to ride in cars during high temperature due to increasing global warming. Both drivers and passenger in cars are impacted by this. As environmental and climate change concern increases, it is expected that the market participants in the automobile seating system segment will implement innovative technology. For example, the heat trapped inside a passenger car that has been left in sun all day will make it uncomfortable for the driver and the passenger to sit inside the car. But due to technological advancement, car seats now come with climate control seating that lets users quickly cool their seats whenever they want. The seats were developed with perforated insert that had built in fans and chillers in order to achieve this purpose. Similar to this chair have built in cloth-based heaters that come in handy in cold weather. Consequently, the availability of climate-controlled seats for automobile seating system is becoming increasingly important. Massage seats are often only available in higher-end vehicles sold by original equipment manufacturers (OEMs), although powered, heated, and ventilated applications are now commercialized and utilized in a wide variety of cars that fall into more reasonable price ranges. For example, car original equipment manufacturers (OEMs) including Mercedes-Benz, BMW, Jaguar, and Cadillac offer massage seats for the front passengers of their vehicles, overall, as a result, the automotive seating system market is boosted.
For instance, in 2022, The comfort seats1 of the BMW X7 immerse you in an overwhelming feeling of relaxation and comfort. You can also activate the massage function1,2 at the touch of a button, which feels like a spa visit for driver and front passenger. Experience eight massage programmers dedicated to different parts of the body.
New innovations in the market for vehicle seating system:
The level of technology today opens up nearly endless options for creating intelligent seating arrangement. Developers, manufacturers, and entrepreneurs are forced to concentrate on meetings the need of their customers because it is challenging to enhance the user experience while still meeting the expectation of modern living. The market for car seating system is growing as a result of tendency. It makes better use of space to have seat in the car that can be moved about than ones that is fixed in the place. Seats may be folded up and stored to create extra space or they can be swiveled to allow passenger to talk to each other while using smart device. Cargo transportation is expected to run better if the seats are able to be moved and adjust so they can be stowed in a way that makes the vehicle floor roomier. A flat surface makes easy access to the extra space assessable when merchandize is being moved rather than people. Nowadays people can purchase cars with seating system they can program to give them a distraction when they are tired a message when they need to unwind or the option to adjust the heating and air conditioning to their preferred temperature. The design, price, and features of automobiles differ from one another. Premium vehicle seating systems are costlier and have sophisticated features such as automatic heating. Various manufacturers are creating and producing automotive seating systems that utilize smart technologies and augmented security features to reduce vulnerability in the event of an accident, due to this factor fueling the growth of automotive seating system market.
For instance, in March 2022, Toyota Boshoku Corporation has developed an IoT seat cover designed to suppress drowsiness while driving. It also collects and visualizes the estimated drivers' drowsiness levels and pre- and post-drive usage data. The verification tests have already been initiated for transport companies.
Recent Developments
- November 2022
Lear Corporation, a global automotive technology leader in Seating and E-Systems, today announced the strategic acquisition of InTouch Automation, a supplier of Industry 4.0 technologies and complex automated testing equipment critical in the production of automotive seats.
April 2022
Uno Minda entering into joint venture agreement TACHI-S.
Uno Minda entering into joint venture agreement TACHI-S, Japan to expand its automotive seating system product offering in 4W Passenger vehicle, manufacture market seat recliners for four-wheeler passenger vehicle in India. The Joint Venture will offer various products including recliners in first phase with the intention of expanding into other seating mechanisms, seat frames and complete seating assembly.
Restraint in the Automotive Seating System Market
Advanced modular seats are more expensive than traditional seats:
The cost of modular seats is increased by the necessities for assembly because they require multiple parts. Modern material is frequently employed to make these modular seats and production process increases cost. The high price of modular car seat is a problem for OEM since they have to evacuate the advantage of more flexibility, personalization, and weight saving against the cost of seats. Most cars today come equipped with the standard features, such motorized, heated and ventilated application and high-end car even include massage seats as an option. For example, Mercedes-Benzes, BMW, Jaguar, have massaging seats. In underdeveloped countries memory seats are regular feature on high end models and luxury passenger automobiles. The A, B, C, segment is small, low-cost cars that often come with standard seats. The majority of D, E, F model come with heated seats, which are more common in developed countries in North America and Europe. SUV D, SUV E, F and other high end car classes have the option of ventilated seats, the rear seats are also option with them. Memory seats are the common feature on the majority of medium and premium passenger automobiles models in industrialized countries. The market is dominated by the economic sector particularly in developing countries. As a result, the market for modular seats might decline, due to this factor the growth of market is hindered.
For instance, in June 2023, According to FORVIA is transforming with a new modular seating approach for maximum flexibility, upgradability and sustainability. It reduces the number of components used from around 120 to 10 modules that can be assembled in a wide variety of configurations. seats can be repaired and upgraded throughout the vehicle’s lifecycle. Modules are made from bio sourced, recyclable and recycled materials including green steel to reduce carbon footprint, that’s why these advanced modular seats are more expensive.
Challenges in the Automotive Seating System Market
Supplier of textiles and seat trim materials confront challenges.
Textile and trim material are common in car interior and have wide range of application, polyester fabrics are made of polyamide, rayons and polypropylene which all have a polyester base. Laminate composite is being replaced with nonwoven polyester and other advanced material in place of foam in body fabric and automobile interiors. These ads on improve comfort and make the seat lighter overall. The upholstery or body cloth is primarily used in the seat of car, whereas the fabric is typically used throughout the interior. For the interior of the seats each automobile requires 9 billion yards of fabric, on 100 yards on average. The interior trim of an automobile, which include the door liners, carpets, roofs and seat covers, contains nearly two third of all textiles used in automobiles. The remaining material is employed to strengthen tires, hoses, airbags, safety belts, and other parts. According to Automotive World magazine observations, the fabrics required to upholster a standard car's interior, including the seat coverings, weigh roughly 30 kg (651 lbs.)
Opportunities in the Automotive Seating System Industry
Growing demand for ride sharing and rising attention to autonomous vehicle
The automotive industry is concentrating on driver assistance technology research and development due to the progress of autonomous driving. Moreover, the likelihood of autonomous vehicles being involved in an accident is lower. To improve passenger safety in the case of accident, OEM continue to add more safety in features and component to car seats, such as airbags, seatbelts and headrests. A study conducted by Victoria transport policy institute predict that just 30% of fully autonomous cars will likely be privately owned, with over 70% of them being utilized for ride sharing. The steering wheels in IAS L4 and L5 autonomous vehicle will be replaced by a variety of interiors that are more passenger focused and need little to no driver input. The popularity of car sharing will increase demand for long lasting seats. Several commuters in the same car at once will make privacy very important. As a result, distinct listening zones with speaker installed on each headrest or multizone climate control will be implemented. The newest technical advancement must be included in seats along with security and comfort. Due to OEM and consumer preference, seats manufacture will be compelled to develop or purchase new, attractive products that take advantage of future technologies. For example, Lear Corporation Intu™ Intelligent Seating System uses various sensors to monitor the driver's or passenger's body position, including seat pressure, respiration, and heart rate sensors. The system uses this data to adjust the seat for optimal comfort and support.
Snapshot:
| Attributes | Details |
| Market Size in 2022 | USD 57.00 Billion |
| Market Forecast in 2030 | USD 70.21 Billion |
| Compound Annual Growth Rate (CAGR) | 3.00 % |
| Unit | Revenue (USD Million) and Volume (Kilo Tons) |
| Segmentation | By Technology, By Type, By Material Type, By Vehicle Type & By Region |
| By Technology |
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| By Type |
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| By Material Type |
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| By Vehicle Type |
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| By Region |
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| Base Year | 2022 |
| Historical Year | 2018 - 2022 |
| Forecast Year | 2023 - 2030 |
Segment Analysis of the Automotive Seating System Market
The Automotive Seating System Market is segmented by technology, type, material, vehicle type and region.
By Technology
The powered segment held the largest market share in 2022:
By technology is sub segmented into powered, heated, ventilated, memory, massage. The powered segment accounted for highest market share 45% in global automotive seating system market for 2022. With the push of a button, powered seats can be easily changed to a comfortable position. Those with back problem or restricted movement will find this to be extremely beneficial. It can be adjusted to meet each driver or passenger unique requirement. Other cutting-edge features like memory setting, heated and ventilated options, massaging capabilities and integrated lumbar support are frequently found on these powered seats. In addition, the increase ubiquity of powered seat system can be attributed in large part to technological development and declining prices. SUVs are becoming increasingly popular with consumers because of their roominess, adaptability, and capacity to travel through various terrains. SUVs often come equipped with powered seats, which raises the level of comfort and luxury in these vehicles overall. Powered seats have become increasingly popular in the SUV market in the Asia Pacific area.
On the other hand, the grains and heated segment has the significant market share over the forecast period, due to sitting in cold automobile might be more comfortable with heated seats, especially on frigid winter days or morning. They can also aid in the relief of still muscles and back comfort. Heat has potential to enhance the body circulation which is advantageous for those who suffer from certain illness like diabetes or arthritis.
By Material Type
The synthetic leather segment was the leading segment in 2022:
By material type, which is divided into genuine leather, synthetic leather, and fabric. The synthetic leather segment accounted for largest share 56% in global Automotive Seating System market for 2022. Synthetic leather is usually utilized in mid-segment and high-variant vehicle because it has more opulent appearance and is more comfortable than actual leather. The Asia Pacific region holds the biggest market share for synthetic leather. The desire for distinctive and fashionable interior in automobile is met by this leather, which offer more individualized and adjustable possibilities. Manufacturers are particularly concerned about the recycled and use material in car trim recycled and used material can be utilized to make synthetic leather. Sustainable material is being developed by many OEM for the automotive sector.
On the other hand, the fabric segment is anticipated to expand over the forecast period, since it is most adaptable and reasonably priced material. Additionally cleaning and maintenance are not too difficult. Since fabric can be created from recycled material, it is also sustainable material.
By Vehicle Type
The passenger car segment was the leading segment in 2022:
By vehicle type, which is divided into passenger car, commercial vehicle. The passenger car segment accounted for largest share 60% in global automotive seating system market in 2022. Due to growing demand for vehicles such as sedans, luxury sedans, and mid-range sedans, among others. Additionally, during the course of the projected period, demand for car seats has increased because more money is available to invest in viable choices for the manufacturing of fabric for use in passenger automobiles as disposable income rise. With their rising fuel efficiency passenger cars are becoming a more practice choice for a lot of individuals. Because they have so many safety features, including air bags anti-lock brakers, passenger cars are among the safest on the road.
Commercial vehicle segment is anticipated to register rapid growth in forecast period, commercial vehicles are employed in more demanding situation than passenger cars. For this reason, seats in commercial vehicles need to be stronger and more resilient to wear and tear. To satisfy the unique demand of the client, commercial vehicle seats frequently need to be made to measure.
Regional Analysis
Asia Pacific occupied the largest market share in 2022:
Asia Pacific has the largest revenue market share 37% in 2022, This dominance majorly attributes to the presence of leading manufacturers and market participants in the region. Additionally, with increasing disposable income due to rapid urbanization and industrialization resulting in improved vehicle production and sales and rising demands for automotive seats, the Asia-Pacific region is promising lucrative growth prospects for the industry. Furthermore, with the surging requirement for affordable vehicles in the countries like China, India, Japan, and South Korea, the market is expected to flourish further.
On the other hand, North America accounted for the significant share over the forecast period, due to owing to rising consumer demand for luxurious and comfortable travel. The technological development in the automotive seats by the key players in this region is likely to boost the market in this region. North America is major market for luxury vehicles, with premium seating. Also, this region has world largest automotive sector, also they have government support for their automotive industry.
List of the prominent players in the Automotive Seating System Market:
- Adient plc
- Lear Corporation
- Magna International Inc
- Ts Tech Co., Ltd
- Toyota Boshoku Corporation
- NHK Spring Co. Ltd
- Tachi-S Co., Ltd
- Aisin Seiki Co., Ltd
- Faurecia
- Gentherm
- Johnson Controls
- Aktis Engineering Solutions
- Marter Automotive Seating Systems
Segmentation Analysis of the Automotive Seating System Market
By Technology
- Powered
- Heated
- Ventilated
- Memory
- Massage
- Bench
- Bucket
- Folding
- Others
- Genuine Leather
- Synthetic Leather
- Fabric
- Passenger Car
- Commercial Vehicle
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Impact of the COVID-19 Pandemic on the Automotive Seating System Market:
The markets for car seats are negatively impacted by COVID 19 outbreak, globally the majority of business sector profit are falling, to halt the spread of corona virus most government-imposed lockdown in their countries. Manufacturing sectors are closed as a result of ongoing lockdown, which affect the production and sales of automobiles and decrease demand for car seats. The decline in vehicle production has had a direct impact on automotive seat market. Because of the COVID 19 pandemic which resulted in manufacturing sectors are closed due to lockdown and travel restriction worldwide to contain the virus, the market for car seats was unable to increase. Also due to closure of manufacturing sectors has negatively impact on the supply chain. Because of fewer people buying luxury cars during the epidemic, the market for high end seating system was particularly impacted. Because people still needed to replace or repair their seats throughout the pandemic, the market for replacement seating system was less impacted.
